Competition 2025

Frii Shirt uses discarded cotton recovered from industrial laundries—kilograms of high-quality, 100% cotton hotel sheets that would otherwise become textile waste and, in most cases, end up being incinerated. At FRii, we recover cotton from Tuscan laundries, carefully select it to remove any defects (holes, tears, etc.), and transform it into new garments.

I, Francesca Riillo, the founder, design the pieces, which are then crafted by local seamstresses and a small workshop in Sicily that assists with small-scale production. Everything is made-to-order. Our collection is designed for men and women, following a “No season, No time, No gender” philosophy. Each piece is handmade using artisanal techniques. The buttons are made of semolina, and the labels are crafted from recycled satin.

Additionally, we upcycle cotton scraps into reusable shoppers, while any remaining textile waste is donated to mechanical workshops for use as cleaning rags.

More info: https://www.friishirt.com/

Reform is an award-winning international design studio focused on creating responsible, creative products with environmental and social benefits. Their main work is in fashion and textiles, with their flagship innovation: Plastex.

Plastex is a 100% eco-friendly, handmade fabric made from discarded plastic bags and food packaging waste, woven with polyester threads. The production process uses no chemicals or toxic substances, turning unrecyclable waste into valuable material through sustainable techniques.

Plastic bags are the second most wasted material in Egypt, taking up to 1,000 years to decompose. Food packaging, often made from multiple layers of plastic and aluminum, is difficult to recycle and adds to global waste.

Reform also works to revive Egypt’s fading handweaving industry by creating sustainable jobs. They empower underprivileged women by offering them stable income and opportunities through craftsmanship.

Tested by the National Center for Research, Plastex is proven to be strong, water-resistant, stretchable, and capable of holding over 50 kg.

More info: https://global.reformstudio.net/