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Our Team

Dr. Esther Pugh

Esther is a senior lecturer at Leeds Business School at Leeds Beckett University and a circular fashion ambassador and practitioner. She is passionate about the retail experience and extending research in this area, to encapsulate emotional, subjective and symbolic shopping. Esther’s research interests are vintage, slow and circular fashion retail, consumer culture, visual merchandising, and the sensory retail experience in physical stores. Prior to entering the academic world, Esther was in charge of visual merchandising for global fashion retail brands, Oasis and Coast. Esther has also run her own vintage fashion business and continues to maintain a keen interest in vintage fashion, the circular economy and sustainable lifestyles. Currently, Esther is focusing on fostering student sense of belonging through student-centred pop-up events created as assessment activities.
 
Esther extends learning beyond the classroom into the world of fashion retail, marketing and business with real organisations and real live problems. Her network is always brought in to support the students with real projects, assignments and the opportunity to engage externally with future potential employers. This develops students’ transferable skills and confidence. Esther is also dedicated to creating popup shops and events with the students she teaches to develop their sense of belonging as well as their employability and enterprise capabilities.

Tran Thai Phuong Uyen

Tran Thai Phuong Uyen is a volunteer with a background in communication, event coordination, and media support. Currently pursuing in Public Relations & Strategic Communication at Leeds Beckett University, she is passionate about sustainability and circular fashion. She is committed to using her skills to support initiatives that drive positive change in the fashion industry.